News
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Social web video works
Social Video Is Up Everything about this report is pretty positive on the future of social video. Total campaigns are up, companies participating are up, viewcounts are up, spending is up. And that should be no surprise. Brands are evolving beyond simple video advertising, turning increasingly toward content-as-advertising. By creating engaging and entertaining ad content, [...]
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How To Make Online Video Work For Your Business
It’s a digital world. From the web, to TV, to mobile phones, the digital age is here to stay, and businesses are increasingly realising its potential to reach not just a wider audience, but any audience at all. With research showing that over 90% of us use the Internet to research products or services before [...]
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Future of Television and Internet TV
Mark Suster is a technology entrepreneur turned venture capitalist. He’s started and sold two companies, worked at Accenture, founded Launchpad LA and is a part at GRP Partners, the SoCal venture capital firm. So he has his finger on the pulse and recently spoke at the Future of Television (which I missed) about his ten [...]
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How Transmedia Storytelling Is Changing TV
Lisa Hsia is Executive Vice President of Bravo Digital Media. Until now, media companies have focused on getting audiences to watch shows “live” via a TV set, where the bulk of advertising dollars are. But transmedia storytelling — which is defined as telling a story that extends across multiple media platforms (for television, it’s going beyond [...]
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How Much Money Do YouTube Partners Make?
We’ve always asked ourselves this question at OOTB. It seems that a clever bunch at REELSeo was able to find the answer to this question…Read below! “David After Dentist” has a little over 100 million views. That means, per 1000 views, the video has made a dollar. That’s a fraction of a penny per view, [...]
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Should All Small Businesses Get Involved With Online Video?
So what about small business sites in general? I think that many small businesses are in the position where they have a website that tells the world what they do, they paid a web designer to make it look pretty, they have a handsome looking photo of themselves on there but they struggle to get [...]
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